COMMUNITIES
Choose Local: July: Independents Month
Some quick details:
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- Independents Month is July.
- Find downloadable logos and images here.
- Use Canva? Check out our Proud Indie Local template, Indie Challenge template, and Independents Month Quote template.
- View and download our press release and proclamation templates.
- Adapt and post this Independent Month blog post.
- Invite your community to take the Indie Challenge.
- View social media examples.
- Add these hashtags to your posts: #chooseindielocal #independentsmonth #indiemonth.
- Anyone anywhere can get involved.
Making Ripples
From July 1 to July 31, our Independents Month campaign celebrates Indie Local (independent and locally owned businesses) and entrepreneurship. Together, we urge our communities to take positive action and boost the ripple effects our neighborhoods, towns, and cities receive when we support our locally owned businesses.
Amplifying Our Work
We strive to amplify all local, statewide, national, and international networks’ efforts to promote Independents Month during July.
Sharing Inspiration
Month-Long Campaigns
- Indie Challenge (2024)
- Independent Retailer Month (2024)
- Staycation Promotion – NH (2024)
- Independents Month – RI (2024)
- New #IndieWinch pocket map kicks off busy July celebrating Winchester’s independent businesses – Hampshire Biz News (UK – 2024)
- Find Waldo Local | IndieBound.org (2024)
- Indie Month – MI (2023)
- Indie Month Rock Hunt | Sustainable Connections (2022)
- https://www.tampa.gov/independents-month (2011)
- Upper Valley Adventures – Vital Communities (2022)
- Salisbury celebrates independents month with free shopping bags – UK (2021)
Week-Long Campaigns
- Independents Week – AMIBA
- Indie Week — Local First Arizona (2024)
- Call to Action Cards (2023)
- Weekend of Local – OK (July 12 – 14, 2024)
- Independents Week – June 28 to July 4 – Shop Local Raleigh (2020)
- Press Conference – Dane Buy Local (2021)
- Independents Week – Local First Ithaca (2019)
- Independents Week – FRIBA (2012)
- Independents Week: Things to do in Durango for the week of 4th of July (2018)
Day-Long Campaigns
- I Love My Credit Union Day (July 26, 2024)
Anti-Monopoly
- A Prime Time to Make Ripples (2024)
- Indies Take The Gold Campaign Assets | the American Booksellers Association (2024)
- Rhode Island Makes Ripples (2024)
- ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day | the American Booksellers Association (2023)
- ILSR: Amazon
- “Amazon’s Grip is Crushing Us”: Stories and Testimonials from Amazon Sellers
- Don’t Box Out Bookstores assets | the American Booksellers Association
- #BoxedOut Campaign | IndieBound.org
- Boycott Amazon Prime Day. Shop these alternatives instead
Multiplier Effect/Indie Impact Studies
Placemaking
Bringing Community Together
- Phoenix Independents Bowl (2024)
- Biz Trivia Night (2023)
- Find Waldo Local (2022)
- Coffee Crawl | Sustainable Connections (2023)
- Lemonade Stroll (2022)
- Main Spotlight: Using StoryWalks to Bring Reading and Fun Downtown (2021)
- Community Spotlight: Main Street Arkansas Coffee Trail Celebrates the Importance of Coffee Shops Downtown (2021)
- Caffeine Crawl – About
- Future of Cities: Reimagining Public Space to Support Main Street Retail
- The Brick Bar: Cleveland (2022)
- Goosechase Summer Creator Calendar (2022)
- The Great Scavenger Hunt – Victoria, BC Canada (2022)
Entrepreneurship/Small Business Success
- Research: How Entrepreneurship Can Revitalize Local Communities
- Set Up Shop – Anchorage Community Land Trust
- https://assets-002.noviams.com/novi-file-uploads/llf/LLF_Annual_Report_2022_Brochure_5_5x8_web.pdf?mc_cid=2138063bc7&mc_eid=0718033bd1
Overcoming Challenges
- As Post-COVID Small Businesses Struggle, ACUs Offer a Viable Solution — Neighborhood Workshop
- Urban Cipher
Community Wealth-Building/Capital/Fundraising
- Community Capital Toolbox
- https://democracycollaborative.org/sites/default/files/2022-06/new-era-for-cwb-final.pdf
- Patronicity
- The Local Crowd Cooperative
- Dane Buy Local Foundation
- BetterWorld
JOIN US EACH WEEKDAY (or celebrate other vital sectors in your community):
- July 22 – Launch Indie Local Business Sector Campaign
- July 23 – Newspapers and Media Providers
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- Local News Initiative
- NewsMatch
- American Journalism Project
- https://nonprofitquarterly.org/a-500-million-pledge-to-support-local-news
- Solutions for local news deserts
- Center for Innovation & Sustainability in Local Media
- Explore Your State – Do You Live in a News Desert? The Expanding News Desert
- About | Press Forward
- Lenfest Institute
- Local Live Local: Media
- Understanding Media Monopolies with Laura Flanders (Episode 45) – Institute for Local Self-Reliance
- Small-Town Newspapers Face Change, Struggle, Opportunity
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- July 24 – Health and Wellness Providers
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- The National Community Pharmacists Association
- https://www.wellnessequityalliance.com/
- In The American Conservative: How a Rebirth of Independent Pharmacies Could Cure Rural Ills – Institute for Local Self-Reliance
- Shop Around for Lower Drug Prices – Consumer Reports
- https://www.ncpa.co/images/digest/2018-Digest-Web.pdf
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- July 25 – Food and Beverage Producers
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- NATIONAL REFRESHMENT DAY – Fourth Thursday in July
- Brewers Association
- Independent Organic Brands – Cornucopia Institute
- https://www.bcorporation.net/en-us/find-a-b-corp/?query=food%20producer&refinement%5Bcountries%5D%5B0%5D=United%20States&sortBy=companies-production-en-us
- https://www.bcorporation.net/en-us/find-a-b-corp/?query=beverage&refinement%5Bcountries%5D%5B0%5D=United%20States&sortBy=companies-production-en-us
- Main Street Business Insights: Creating Accessible and Welcoming Spaces with Tiffany Fixter, Brewability
- https://www.theguardian.com/environment/ng-interactive/2021/jul/14/food-monopoly-meals-profits-data-investigation
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- July 26 – Community Banks and Credit Unions
- July 29 – Business Service Providers
- July 30 – Restaurants, Grocery Stores, and Markets
- July 31 – Energy Providers
COMMUNITIES
Governance Without Gridlock
Sociocracy, consent-based decisions, and open-source governance—explained (and de-mythified)
The Big Picture
Most groups stall not from lack of passion, but from unclear power and slow decisions.
Sociocracy + consent-based decision-making offer a simple upgrade: roles, feedback loops, and “good-enough for now, safe-enough to try” decisions—so teams learn fast without power plays.
⚠️ What People Get Wrong
- “Consent = unanimous agreement.”
Nope. Consent means no reasoned objection—not perfect love. - “Circles are endless meetings.”
Circles are role-based teams with clear aims, meeting agendas, and metrics. - “Open-source governance is chaos.”
It’s transparent rules + documented processes; contribution ≠ control. - “We’ll lose leadership.”
Leadership shifts from bossing to stewarding: set context, enable roles, remove blockers.
How It Works (in 90 seconds)
- Circles: Semi-autonomous teams with a defined aim, domain, and metrics.
- Double-linking: Each circle links up/down via two roles (Lead + Delegate) to keep information flowing.
- Consent decisions: Proposals move unless someone raises a specific, reasoned objection tied to the circle’s aim/safety.
- Driver → Proposal → Integrate: Start from a need, craft a small, testable proposal, integrate feedback, review by date.
- Transparent backlog: Issues, roles, policies, and metrics are visible-by-default (open-source principle).
Facilitator Cheatsheet
Use this script to keep momentum and psychological safety.
- Frame the driver: “The need we’re addressing is… (1 sentence).”
- Offer a tiny proposal: “Good-enough, safe-enough to try for 30 days.”
- Round for clarifying questions (no debates).
- Quick reactions (1 line each).
- Amend & restate proposal.
- Consent round: “Any reasoned objection?” If yes → integrate; if no → adopt and set review date.
- Document the policy/role in the public repo or handbook.
Timebox: 15–25 minutes.
Minimal Roles That Unlock Flow
- Lead Link (Steward): Clarifies priorities, invites proposals, protects scope.
- Facilitator: Runs rounds, surfaces objections, guards time.
- Secretary: Publishes roles/policies; tracks metrics & review dates.
- Rep Link (Delegate): Carries tensions upward; ensures voice of the circle is heard.
What to Track (Simple Metrics)
- Decision cycle time (proposal → adopted).
- % proposals timeboxed with review dates.
- # reasoned objections integrated (learning rate).
- Policy clarity score (team pulse: 1–5).
- Contributor onboarding time (open-source health).
Myths → Facts
- Myth: “Consensus = consent.” → Fact: Consent ≠ everyone loves it; it’s no harm, learn fast.
- Myth: “Flattening kills speed.” → Fact: Clear domains + tiny tests accelerate.
- Myth: “Open = vulnerable.” → Fact: Documented rules reduce shadow power and single points of failure.
30-Day Starter Plan (Bridge to the Future)
Week 1: Pick one team → define aim, domain, metrics. Publish in a shared doc/repo.
Week 2: Train a facilitator + secretary. Pilot consent rounds on small decisions only.
Week 3: Write two policies (e.g., “Publishing Checklist,” “PR Review”). Timebox each to 60–90 days.
Week 4: Add double-link to adjacent team; run a retrospective; prune/renew roles.
Always: Document in the open; prefer tiny reversible bets over big arguments.
Open-Source Governance Essentials
- Visible backlog + issues (anyone can raise, few can merge).
- CODEOWNERS / reviewers by domain.
- Decision log with dates, rationale, and sunset/renewal.
- Contributor ladder: clear steps from newcomer → maintainer.
Facilitation Prompts (steal these)
- “What’s the smallest test that would teach us the most?”
- “Is this a reasoned objection or a preference?”
- “What review date makes this safe enough to try?”
- “Where should this policy live so it’s obvious next time?”
Takeaway
- Sociocracy + consent + open-source governance aren’t ideology—they’re operating systems for trust and speed.
- Ship small, learn quickly, write it down, and let structure carry the load, not personalities.
COMMUNITIES
Community Wealth-Building 101
Community Wealth-Building 101
A bridge from extraction → shared prosperity
The Big Picture
Our current economy concentrates wealth and risk. Community wealth-building (CWB) flips the script: keep value rooted locally, owned by the people who create it.
Core Building Blocks
1) Cooperatives (Co-ops)
Member-owned businesses that share control and surplus.
- Worker co-ops: employees own & govern.
- Consumer/producer co-ops: buyers or makers own the enterprise.
- Why it works: aligns incentives with community, not distant shareholders.
2) Mutual Credit Systems
Communities issue credit to each other, interest-light or interest-free.
- How it helps: smooths cashflow for small businesses; keeps commerce circulating locally.
- Think: LETS, time banks, business-to-business (B2B) mutual credit networks.
3) Doughnut-Aligned Economies
Meet everyone’s needs within planetary boundaries.
- Inner ring: housing, health, education, income, voice.
- Outer ring: climate, biodiversity, water, clean air.
- Target: thrive between the two — not overshoot nature, not undershoot human dignity.
Why It Matters (Fast Benefits)
- Local resilience: More anchors, fewer fragilities.
- Good jobs: Profits recirculate; quality work replaces churn.
- Lower leakage: Spending stays in town; multipliers rise.
- Inclusive ownership: Wealth built by the many, not the few.
- Climate alignment: Circular design and regenerative practices by default.
️ How Communities Start (6 Steps)
- Map the leaks: Identify where money exits (energy, food, procurement, rent).
- Pick a wedge: Start with one high-leak category (e.g., school meals, transit, retrofits).
- Stand up a co-op: Form a worker/consumer co-op to fill the gap; bake in open books & democratic bylaws.
- Add mutual credit: Launch a small B2B credit circle (e.g., 20–50 local firms) to keep purchases in-network.
- Align to the Doughnut: Set simple social & ecological guardrails for each project.
- Anchor demand: Partner with “eds & meds,” city agencies, and large buyers via local-first procurement.
What to Measure (Simple Dashboard)
- Local multiplier (LM3): $1 spent → $X re-spent locally.
- Ownership share: % of workers/households with equity or patronage rights.
- Leakage ↓: % decline in out-of-town purchasing.
- Living-wage jobs: net new positions meeting local living-wage benchmarks.
- Planet metrics: energy saved, emissions avoided, waste diverted, biodiversity gains.
Myths vs. Facts
- Myth: Co-ops can’t scale.
Fact: They scale via federations, shared services, and anchor contracts. - Myth: Mutual credit is “funny money.”
Fact: It’s a clearing mechanism for real goods/services; reduces cash strain. - Myth: Doughnut economics is anti-growth.
Fact: It favors qualitative growth (health, learning, biodiversity) over resource overshoot.
Quick-Start Use Cases
- Community energy co-op: Finance rooftop solar + heat pumps; repay from bill savings.
- Local food hub co-op: Aggregate farm produce for schools/hospitals; pay via mutual credit netting.
- Retrofit brigade: Worker co-op for building upgrades; city fronts demand via green procurement.
- Care co-op: Member-run home-care with living wages; surplus funds training & benefits.
Governance Cheatsheet
- 1 member = 1 vote (not 1 share = 1 vote).
- Transparent books (monthly dashboards).
- Patronage dividends tied to use/work, not capital alone.
- Conflict of interest rules + community ombudsperson.
- Mission lock: charter guards against extractive buyouts.
Risk & Guardrails
- Capital gaps: Blend community shares, municipal guarantees, CDFIs, mission investors.
- Capability gaps: Shared back-office co-ops (HR, finance, IT) + training academies.
- Capture risks: Term limits, recall votes, participatory budgeting, open meetings.
- Greenwashing: Independent audits against Doughnut indicators.
Glossary (30-second)
- CWB: Strategy to localize wealth and decision-making.
- Co-op: Member-owned enterprise with democratic control.
- Mutual Credit: Reciprocal credit lines within a network; balances settle over time.
- Doughnut: Framework balancing human needs and ecological limits.
- Anchor Institutions: Large, place-based buyers (eds/meds/city) that commit to local procurement.
✳️ Call to Action
- Join/launch a co-op working group (workers, small biz, anchors, city).
- Pilot a 90-day mutual credit circle among 25 local suppliers.
- Adopt a Doughnut scorecard for the next city procurement.
- Publish a Local Wealth Dashboard and report quarterly.
MobilizedNews.com — telling the stories that turn community wealth into common practice.









