COMMUNITIES
Choose Local: July: Independents Month

Some quick details:
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- Independents Month is July.
- Find downloadable logos and images here.
- Use Canva? Check out our Proud Indie Local template, Indie Challenge template, and Independents Month Quote template.
- View and download our press release and proclamation templates.
- Adapt and post this Independent Month blog post.
- Invite your community to take the Indie Challenge.
- View social media examples.
- Add these hashtags to your posts: #chooseindielocal #independentsmonth #indiemonth.
- Anyone anywhere can get involved.
Making Ripples
From July 1 to July 31, our Independents Month campaign celebrates Indie Local (independent and locally owned businesses) and entrepreneurship. Together, we urge our communities to take positive action and boost the ripple effects our neighborhoods, towns, and cities receive when we support our locally owned businesses.
Amplifying Our Work
We strive to amplify all local, statewide, national, and international networks’ efforts to promote Independents Month during July.
Sharing Inspiration
Month-Long Campaigns
- Indie Challenge (2024)
- Independent Retailer Month (2024)
- Staycation Promotion – NH (2024)
- Independents Month – RI (2024)
- New #IndieWinch pocket map kicks off busy July celebrating Winchester’s independent businesses – Hampshire Biz News (UK – 2024)
- Find Waldo Local | IndieBound.org (2024)
- Indie Month – MI (2023)
- Indie Month Rock Hunt | Sustainable Connections (2022)
- https://www.tampa.gov/independents-month (2011)
- Upper Valley Adventures – Vital Communities (2022)
- Salisbury celebrates independents month with free shopping bags – UK (2021)
Week-Long Campaigns
- Independents Week – AMIBA
- Indie Week — Local First Arizona (2024)
- Call to Action Cards (2023)
- Weekend of Local – OK (July 12 – 14, 2024)
- Independents Week – June 28 to July 4 – Shop Local Raleigh (2020)
- Press Conference – Dane Buy Local (2021)
- Independents Week – Local First Ithaca (2019)
- Independents Week – FRIBA (2012)
- Independents Week: Things to do in Durango for the week of 4th of July (2018)
Day-Long Campaigns
- I Love My Credit Union Day (July 26, 2024)
Anti-Monopoly
- A Prime Time to Make Ripples (2024)
- Indies Take The Gold Campaign Assets | the American Booksellers Association (2024)
- Rhode Island Makes Ripples (2024)
- ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day | the American Booksellers Association (2023)
- ILSR: Amazon
- “Amazon’s Grip is Crushing Us”: Stories and Testimonials from Amazon Sellers
- Don’t Box Out Bookstores assets | the American Booksellers Association
- #BoxedOut Campaign | IndieBound.org
- Boycott Amazon Prime Day. Shop these alternatives instead
Multiplier Effect/Indie Impact Studies
Placemaking
Bringing Community Together
- Phoenix Independents Bowl (2024)
- Biz Trivia Night (2023)
- Find Waldo Local (2022)
- Coffee Crawl | Sustainable Connections (2023)
- Lemonade Stroll (2022)
- Main Spotlight: Using StoryWalks to Bring Reading and Fun Downtown (2021)
- Community Spotlight: Main Street Arkansas Coffee Trail Celebrates the Importance of Coffee Shops Downtown (2021)
- Caffeine Crawl – About
- Future of Cities: Reimagining Public Space to Support Main Street Retail
- The Brick Bar: Cleveland (2022)
- Goosechase Summer Creator Calendar (2022)
- The Great Scavenger Hunt – Victoria, BC Canada (2022)
Entrepreneurship/Small Business Success
- Research: How Entrepreneurship Can Revitalize Local Communities
- Set Up Shop – Anchorage Community Land Trust
- https://assets-002.noviams.com/novi-file-uploads/llf/LLF_Annual_Report_2022_Brochure_5_5x8_web.pdf?mc_cid=2138063bc7&mc_eid=0718033bd1
Overcoming Challenges
- As Post-COVID Small Businesses Struggle, ACUs Offer a Viable Solution — Neighborhood Workshop
- Urban Cipher
Community Wealth-Building/Capital/Fundraising
- Community Capital Toolbox
- https://democracycollaborative.org/sites/default/files/2022-06/new-era-for-cwb-final.pdf
- Patronicity
- The Local Crowd Cooperative
- Dane Buy Local Foundation
- BetterWorld
JOIN US EACH WEEKDAY (or celebrate other vital sectors in your community):
- July 22 – Launch Indie Local Business Sector Campaign
- July 23 – Newspapers and Media Providers
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- Local News Initiative
- NewsMatch
- American Journalism Project
- https://nonprofitquarterly.org/a-500-million-pledge-to-support-local-news
- Solutions for local news deserts
- Center for Innovation & Sustainability in Local Media
- Explore Your State – Do You Live in a News Desert? The Expanding News Desert
- About | Press Forward
- Lenfest Institute
- Local Live Local: Media
- Understanding Media Monopolies with Laura Flanders (Episode 45) – Institute for Local Self-Reliance
- Small-Town Newspapers Face Change, Struggle, Opportunity
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- July 24 – Health and Wellness Providers
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- The National Community Pharmacists Association
- https://www.wellnessequityalliance.com/
- In The American Conservative: How a Rebirth of Independent Pharmacies Could Cure Rural Ills – Institute for Local Self-Reliance
- Shop Around for Lower Drug Prices – Consumer Reports
- https://www.ncpa.co/images/digest/2018-Digest-Web.pdf
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- July 25 – Food and Beverage Producers
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- NATIONAL REFRESHMENT DAY – Fourth Thursday in July
- Brewers Association
- Independent Organic Brands – Cornucopia Institute
- https://www.bcorporation.net/en-us/find-a-b-corp/?query=food%20producer&refinement%5Bcountries%5D%5B0%5D=United%20States&sortBy=companies-production-en-us
- https://www.bcorporation.net/en-us/find-a-b-corp/?query=beverage&refinement%5Bcountries%5D%5B0%5D=United%20States&sortBy=companies-production-en-us
- Main Street Business Insights: Creating Accessible and Welcoming Spaces with Tiffany Fixter, Brewability
- https://www.theguardian.com/environment/ng-interactive/2021/jul/14/food-monopoly-meals-profits-data-investigation
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- July 26 – Community Banks and Credit Unions
- July 29 – Business Service Providers
- July 30 – Restaurants, Grocery Stores, and Markets
- July 31 – Energy Providers
Activism
How Ethical Community Leaders Are Driving Systemic Change Around the World

Mobilized News Editorial Feature
At a time when cynicism toward politics is high and global systems appear rigged against the most vulnerable, a new kind of leadership is taking root—not in the corridors of power, but in the streets, villages, neighborhoods, and digital commons.
These leaders don’t wear suits or sit on high stages. They are midwives, farmers, youth mentors, solar tech trainers, community organizers, and elders. They listen more than they speak. They build with others, not for others. And they are rewriting the very definition of what it means to lead in the 21st century.
This is the story of ethical community leadership—a global groundswell of people committed to systemic change, rooted in justice, accountability, care, and regeneration. And it’s working.
Mobilized News Editorial Feature
A Shift from Top-Down to Bottom-Up
In India’s Maharashtra state, a women-led collective called Swayam Shikshan Prayog has empowered over 100,000 rural women to lead in climate-resilient farming, health, and education. Their model? Train women farmers as decision-makers—not beneficiaries—while restoring ecological health.
In Colombia, the Guardians of the Atrato River, a court-recognized legal entity composed of Indigenous and Afro-descendant community leaders, have been granted rights to represent the river in court—a historic case of environmental personhood anchored in ancestral leadership and ecological stewardship.
In Jackson, Mississippi, Cooperation Jackson is building a community-controlled network of cooperatives, housing, and alternative education, rooted in Black liberation and economic democracy. Their People’s Assembly is a living example of participatory governance done right.
In Nairobi’s Mukuru informal settlement, Muungano wa Wanavijiji—a grassroots federation of the urban poor—is redefining slum upgrading by organizing communities to map their own infrastructure, negotiate land rights, and plan their own future.
What Makes Ethical Community Leadership Different?
Ethical leadership isn’t just about transparency or good intentions. It’s a practice rooted in core values and systems literacy. These leaders:
- Lead by listening: They don’t impose solutions—they co-create them.
- Center the most affected: They trust the wisdom of the marginalized.
- Build institutions of care: From food sovereignty networks to mutual aid funds, they organize safety nets from the ground up.
- Disrupt extractive systems: Whether confronting colonized land systems, corrupt governance, or ecological destruction, they take aim at root causes—not just symptoms.
- Regenerate, not replicate: They don’t scale at the cost of soul. They grow like a forest—locally resilient, globally connected.
This is not nonprofit reformism or political branding. It’s a radical act of public trust-building.
Real Systems Change in Action
Health: Community First
In Rwanda, community health workers—trained by and from their own villages—have helped reduce child mortality by more than 60% in just over a decade. These leaders don’t wait for the state to catch up; they move with their people.
Food Systems: Sovereignty Over Charity
In Hawai’i, the Hoʻoulu ʻĀina initiative is reconnecting communities to ancestral agroforestry, healing land while feeding families. In Brazil’s favelas, food delivery networks are run by residents, for residents—creating not just meals, but food dignity.
Justice: Accountability from the Ground Up
In Minneapolis, post-George Floyd, Black-led initiatives like Reclaim the Block and MPD150 have pushed for alternatives to policing rooted in care and prevention. Their strategy? Community investment, youth outreach, and trauma healing as public safety.
Climate: Regeneration Through Trust
In Vanuatu, traditional leaders and youth climate organizers sit together in councils to manage marine protected areas, combining indigenous law with modern resilience science.
Lessons for the World
- The Global South Leads: Many of the most effective, transformative models are being pioneered outside the Western gaze—by communities long overlooked.
- Solutions Don’t Need to Be Scaled to Be Powerful: Replication is not always the goal. What matters is depth, not just breadth.
- Leadership Is a Practice, Not a Position: Ethical leaders are often invisible to media and policy circles—but central to movements that actually work.
- Narrative Is a Tool of Liberation: These leaders know that changing the story changes the system. They reclaim history, identity, and imagination.
Who Are Some of Today’s Ethical Leaders?
- Alicia Wallace – Activist from the Bahamas blending gender justice and climate action.
- Bayo Akomolafe – Nigerian philosopher reframing leadership as “becoming fugitive” from oppressive norms.
- Naomi Klein – Author and organizer exposing the intersections of capitalism, climate, and colonialism.
- Rowan White – Mohawk seedkeeper restoring Indigenous seed sovereignty across Turtle Island.
- Raj Patel – Economist and activist co-building food justice networks that dismantle corporate agriculture.
These voices—and countless more unnamed—form the invisible architecture of a better future.
What Comes Next?
If ethical leadership teaches us anything, it’s this:
Change doesn’t come from permission. It comes from community.
To support ethical community leadership where you are:
- Invest in grassroots organizations, not just polished NGOs.
- Create spaces for youth and elders to lead together.
- Shift from “impact metrics” to long-term trust and resilience.
- Design funding systems that support depth over speed.
- Follow the leadership of those most impacted—not just those most credentialed.
A New Ethic for Our Times
In every region, on every continent, ethical community leaders are showing what is possible when power is relational, not transactional. When decisions are made in circles, not pyramids. When justice is lived, not theorized.
They are not waiting for permission.
They are not waiting for the system to fix itself.
They are building new systems—right now.
And the world is watching. Now it’s our turn to follow their lead.
“If you want to go fast, go alone. If you want to go far, go together. If you want to go deeper, build trust first.”
— Ancestral proverb, carried by ethical leaders everywhere