“What Can I do? I’m just one person!” (Said Eight Billion People)

Choose Black-Owned Campaign Planning Resources – 2025

Some quick details:

- Choose Black-Owned Month is February
- Ideas for:
- Find our Press Release template here
- Find downloadable Choose Black-Owned logos and other images here
- CANVA TEMPLATE: Spotlight Black Owned Businesses (you need to log into your Canva account to access this template)
- Find social media examples
- Add these hashtags to your posts: #chooseblackowned #chooseindielocal #blackindielocal
  - Other suggestions

Anyone anywhere can get involved

Making Ripples

From February 1 to February 28, our Choose Black-Owned campaign works to increase spending at Black-owned businesses. Together, we urge our communities to take positive action and boost the ripple effects our neighborhoods, towns, and cities receive when we spend and invest more of our dollars in Black-owned businesses.

Amplifying Our Work

We strive to amplify all local, statewide, national, and international networks’ efforts to promote buying at black-owned businesses during the month of February.

Sharing Inspiration

Choose Black-Owned

Create directories, passports, and other activities that drive shoppers to Black-owned independents in their communities
Amplify all types of Black-owned independent businesses in partner communities

Campaign Partners’ Landing Pages (Current & Past)

The Local Crowd Monadnock (NH) – 2025
CS Black Business Net — SBN Sustainable Business Network (MA) – 2024
Louisville Independent Business Alliance (KY) – 2024
Keene Family YMCA (NH) – 2024
Cambridge Local First (MA) – 2023
Local Return (RI) – 2023

Passports/Raffles

2022 Passport

Why Choose Black-Owned?

Shop Black-Owned Campaigns

Fifteen Percent Pledge

Directories/Gift Guides/Online Marketplaces

Black Restaurant Campaigns/Events

Supporting Artists/Public Art

Event Ideas

Pop-Up Shops

BIPOC Pop-Up Markets on Alberta Street

Celebrate Black-Owned

Highlight how communities are coming together to celebrate diversity and build equity
Acknowledge Black history and role in the future growth of just and equitable local economies

Racial Equity

Black History Month

Invest Black-Owned

Highlight efforts to grow new and stronger Black-owned independents
Boost efforts to invest in Black-owned independents and Black entrepreneurs

Invest Black-Owned

Crowdfund Black-Owned

The Karibbean Restaurant: Building a more welcoming and inclusive community through food – Upper Valley (2023)

Industry-Led Efforts

Cultivate Black-Owned

Drive advocacy and policy efforts that strengthen small business ecosystems for Black-owned independents
Identify pollinator enterprises and other place-based efforts to support Black-owned independents

Anti-Monopoly