Wire: Circularity

Updates: Late September, 2025

 

September Circularity Snapshot

What’s New

  • Automotive waste gets new life.
    BASF, Porsche, and BEST completed a pilot: chemical recycling + gasification of mixed end-of-life vehicle waste converts plastics and foams into raw materials for new steering wheel components. (BASF)
  • Europe launches new raw materials push.
    The European Commission opened a second call for strategic projects to secure critical raw materials — including recycling, refining, and sustainable processing. (Internal Market SMEs)
  • Canada’s recycling rules tighten.
    In Ontario, Circular Materials is gearing up to launch a unified material recycling list (including new types like coffee cups) in 2026. (Circular Materials)
  • Policy & procurement go circular.
    • Maine is preparing to publish a packaging material list under its extended producer responsibility (EPR) law — defining what counts as recyclable, compostable, reusable. (Sustainable Packaging Coalition)

R&D opening closes soon.
The Eureka Network’s “Circular Value Creation” call for international R&D collaborations closes 30 Sept — for projects reimagining production, reuse, and materials cycles. (Eureka Network)

  • Tech & materials joining in.
    • Tech waste is under pressure: circular recycling in ICT is spotlighted as e-waste volumes rise. (Industry Today)
    • Adidas, Target, others exploring bioplastics in shoes as part of circular supply chain strategies. (Trellis)
    • Honda opened a circularity center in Ohio to reuse / recycle factory parts and packaging. (Trellis)

⚙️ System Upgrades & Trends

Area Upgrade / Shift Why It Matters
Advanced recycling Chemical recycling + gasification for complex waste Moves beyond mechanical recycling limits — opens access to “hard to recycle” streams
Raw materials & resilience EU’s call to recycle, process, secure critical minerals Reduces dependency on imports, strengthens circular supply chains
Standardization & regulation Unified materials lists, EPR rules Harmonizes definitions and incentives for reuse, recycling
Circular procurement & operations Companies adopting reuse, repair, refurbish strategies Embeds circularity into business models, not add-on
Cross-sector integration Materials + tech + manufacturing converge Circular practices spreading from core sectors into tech, consumer goods, logistics

Takeaway & What to Watch

September showed a clear shift: the circular economy is moving from theory into hard infrastructure and rules.

  • The bottlenecks (complex waste streams, mixed materials) are being addressed via chemical recycling and gasification.
  • Policy levers (EPR, unified lists, procurement rules) are aligning to push organizations toward circular modes.
  • Cross-industry collaborations (auto, tech, manufacturing) signal that circularity is no longer niche — it’s becoming a baseline expectation.

Keep your eyes on:

  • Which pilot recycling processes scale to commercial use
  • How new EPR rules get implemented and enforced
  • New projects selected under the EU raw materials call
  • Corporate adoption of circular operations in traditionally linear sectors
  • The pace of circular tech and material convergence (e.g. bioplastics, remanufacturing)