Flip the Script
The Big Picture: Understanding the Evolution in Media
The old newsroom playbook is broken. If journalism wants to stay relevant, it must meet people where they are — mobile, visual, fast, and interactive.
The News Revolution Is Here
The way we get our news has changed — fast.
A new global report reveals that smartphones, influencers, and AI now shape how people learn about the world. And trust? It’s still on shaky ground.
Why it matters:
Media habits are shifting dramatically — and traditional news outlets risk becoming irrelevant if they don’t adapt.
The Big Picture
Mobile dominates: 39% in the U.S. start their day with news on phones — 57% for those under 35.
Social video > headlines: TikTok, YouTube, and Instagram are now core news platforms for Gen Z.
Trust is low: Only 40% globally say they trust most news most of the time.
Avoidance is up: 4 in 10 actively avoid the news — too negative, too confusing.
New Players, New Rules
️ Influencers rising: Joe Rogan reaches over 20% of weekly news consumers in the U.S.
AI enters the chat: 15% of under-25s now use ChatGPT or Gemini for news.
Subscriptions stall: Only 17% pay for news in rich countries — and growth is flat.
Around the World
Asia & Africa leap ahead: Countries like India and Thailand lead in video-first and AI-assisted news habits.
UK lags behind: Just 3% use AI weekly for news.
Alerts matter: Push notifications are one of the last direct channels for publishers — but easily ignored or blocked.
What’s Next
Video is non-negotiable.
Mobile-first design is critical.
AI is here to stay — but must be transparent.
Creators are competitors — and collaborators.
Business models need a reboot.
The takeaway:
The old newsroom playbook is broken. If journalism wants to stay relevant, it must meet people where they are — mobile, visual, fast, and interactive.
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