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Flip the Script

The Big Picture: Understanding the Evolution in Media

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The old newsroom playbook is broken. If journalism wants to stay relevant, it must meet people where they are — mobile, visual, fast, and interactive.


The News Revolution Is Here

The way we get our news has changed — fast.
A new global report reveals that smartphones, influencers, and AI now shape how people learn about the world. And trust? It’s still on shaky ground.

Why it matters:
Media habits are shifting dramatically — and traditional news outlets risk becoming irrelevant if they don’t adapt.


The Big Picture

Mobile dominates: 39% in the U.S. start their day with news on phones — 57% for those under 35.
Social video > headlines: TikTok, YouTube, and Instagram are now core news platforms for Gen Z.
Trust is low: Only 40% globally say they trust most news most of the time.
Avoidance is up: 4 in 10 actively avoid the news — too negative, too confusing.


New Players, New Rules

Influencers rising: Joe Rogan reaches over 20% of weekly news consumers in the U.S.
AI enters the chat: 15% of under-25s now use ChatGPT or Gemini for news.
Subscriptions stall: Only 17% pay for news in rich countries — and growth is flat.


Around the World

Asia & Africa leap ahead: Countries like India and Thailand lead in video-first and AI-assisted news habits.
UK lags behind: Just 3% use AI weekly for news.
Alerts matter: Push notifications are one of the last direct channels for publishers — but easily ignored or blocked.


What’s Next

Video is non-negotiable.
Mobile-first design is critical.
AI is here to stay — but must be transparent.
Creators are competitors — and collaborators.
Business models need a reboot.

The takeaway:
The old newsroom playbook is broken. If journalism wants to stay relevant, it must meet people where they are — mobile, visual, fast, and interactive.


 

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Mobilized Flips the Script

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A well-informed public is the most valuable natural resource of all.

We’re living in the age of broken systems—where billion-dollar studios and news networks chase clicks, sequels, and shareholders, and forget the people they are supposed to be serving.

Hollywood is stuck on repeat.
The news distracts more than it informs.
The stories that shape our world have been hijacked by spectacle and spin.

Trust in media is plunging.
Streaming subscriptions are dropping.
Creative burnout is rising.

The result?
We’re overwhelmed, misinformed, disconnected—burned out by content and starved for meaning.

But what if media wasn’t the problem?
What if it’s the solution?

Mobilized News is the studio and news network of the future, built on a simple, powerful truth:

A well-informed public is the most valuable natural resource of all.

We’re not chasing the next Marvel movie.
We’re building a media ecosystem powered by purpose and driven by people.

We’re opening our doors to communities around the world that want to take back control of their voices:

  • Disenfranchised people left out of the conversation.
  • Ethical leaders who aren’t invited to the corporate tables.
  • People with stories to tell and who want to be a vital part of creating a brighter future.

Here’s how it works:

  • Decentralized storytelling means stories are created by the people, enabling deeper connection to their realities.
  • Communities pitch and co-produce their own narratives, then share them with the network—providing the real stories of what’s happening, what’s working, why, and how.
  • Journalism as action connects every story to real-world impact—petitions, campaigns, teachings. It’s news that mobilizes, not paralyzes.
  • A new creative economy empowers the creators themselves—artists, journalists, filmmakers, technologists—collaborating across disciplines, putting impact ahead of ad dollars and views.
  • And radical transparency means open data and ethical AI. No gatekeepers, no hidden agendas.

Mobilized News connects the local to the global:
From food sovereignty in Uganda
to justice campaigns in the United States
to climate action in Brazil.

This isn’t traditional media.
This is participatory media.

Less Disney. More democracy.
Fewer celebrities. More citizen storytellers.
Less distraction. More direction.

Mobilized News restores trust in journalism,
rebuilds civic power,
and reimagines what storytelling can do.

This isn’t a competitor to old media—
It’s a replacement for what the public actually needs:

Truth.
Connection.
Power.

It’s time to flip the script.
It’s time to get mobilized.

A new story begins: Mobilized News


 

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The Evolution of Food Systems

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Vow launches “Forged Gras” —— lab-grown foie gras

  •  Australian startup Vow officially released its cultured quail-based foie gras in Singapore and Australia, branded Forged Gras. The product is now served in over 35 upscale venues following regulatory approvals from FSANZ and in Singapore. Priced at around $19 per serving, it undercuts conventional foie gras while avoiding animal cruelty.

Impact: This marks one of the earliest mainstream market launches of cultivated gourmet meat—not a commodity product but a luxury food niche. It demonstrates regulatory acceptance and opens the door to high-end culinary use cases. Though production costs remain high (~$85/kg), the premium positioning may attract investors and early-adopter consumers.

GEA opens $20M U.S. pilot hub for alternative proteins

  • On July 17–21, GEA inaugurated its Food Application & Technology Center in Janesville, Wisconsin. The 100% renewable-energy facility offers modular pilot-scale bioreactors for precision fermentation, cell cultivation, and plant-based ingredient testing.

Impact: This infrastructure is crucial for scaling: startups and CPGs can simulate industrial conditions before full-scale production. It lowers the barrier to entry across the supply chain and accelerates innovation in egg-white, seafood, and dairy protein production.

 

Growing research behind cost-effective processes

  • Multiple studies underscore the promise of AI and machine learning to optimize cell culture and fermentation, as well as systems converting lignocellulosic waste into microbial protein feedstocks. These methods support cost reductions and circular production models

Impact: By integrating AI-driven bioprocess control and waste-to-protein systems, the industry can reduce reliance on expensive inputs and improve resource efficiency—critical for scaling commodity-priced alternative proteins.


ProVeg incubator includes fungi-based precision dairy startups

  • In April, ProVeg’s incubator selected 10 startups—including those developing AI-enhanced protein production and precision-fermented dairy from fungi—for support and coaching.

Impact: This supports an emerging pipeline of functional proteins beyond meat, expanding ingredients into baked goods, cheeses, and novel dietary applications—strengthening ecosystem-building across global alt-protein innovation.


Sector Trends: Implications at a Glance

Update Sector Focus Key Impacts
Vow’s Forged Gras launch Cultivated poultry meat Luxury focus enables early regulatory wins and culinary validation
GEA’s U.S. hub opening Pilot infrastructure Bridges R&D to industrial scale; democratizes access for startups
Future Cow funding Fermented dairy proteins Expands geographic protein innovation and non-meat ingredient diversity
AI & waste-to-protein research Cost optimization & circularity Accelerates affordability and sustainability in scaling
ProVeg startup cohort Fungal precision fermentation Builds ingredient-level innovation pipeline globally

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Personal Democracy

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  • These stories mark a clear shift: ecological economics is gaining traction beyond academia into practical policy, local governance, and public debate.
  • They illustrate a growing understanding that ecological limits, wellbeing economies, and economic justice are interconnected.
  • Policy relevance spans from UK planning reforms to farm incentives in Europe, and local governance models in places like Sweden.

Tomelilla, Sweden Adopts Doughnut Economics

  • Tomelilla, a small Swedish town, implemented Kate Raworth’s doughnut economics framework in municipal planning—embedding ecological ceilings and social foundations into budgeting, urban design, transport, and procurement.

Impact:

    • Shifted decision‑making toward regenerative and low‑carbon pathways (e.g., refurbishing instead of building anew, free public transit for youth).
    • Showcased how even small municipalities can prioritize wellbeing within planetary limits.
    • Inspired other cities and municipalities globally to explore similar sustainable economic models.

Op‑ed: Environmental Protection As Economic Gain (Australia)

  • Economist Nicki Hutley argued that preserving nature and fighting climate change deliver clear net economic benefits—from cost savings in avoided climate disasters to job creation in clean energy.

Impact:

    • Strengthened the narrative that ecological stewardship supports, rather than hinders, economic prosperity.
    • Highlighted reduced solar panel prices and high costs of inaction (~US $143 billion/year) as economic logic for transition.
    • Supports momentum for policy reforms such as carbon pricing and nature‑inclusive planning in Australia and worldwide.

UK’s Planning Bill Nature Levy Faces Blowback

  •  UK’s proposed “nature levy” would let developers pay to bypass environmental protections. Economists and ecologists—including Partha Dasgupta—warned this creates a “license to kill nature.”

Impact:

    • Raised alarm about weakening environmental safeguards and undermining ecological integrity in planning.
    • Pressured policymakers to revisit or withdraw the provision, emphasizing need for independent regulation and systemic reform.
    • Reframed ecological economics as crucial for aligning development with planetary boundaries.

Academic & Policy Developments

ISEE Launches Special Issue on Ecological Macroeconomics

When: Call opened June 18, 2025 (submissions open July 1, 2025)

  • The International Society for Ecological Economics (ISEE) invited papers exploring integrated ecological‑macroeconomic models to understand post-growth futures, climate policy, and inequality.

Impact:

    • Encourages development of models that capture economic–ecological–social feedbacks.
    • Supports transition from conventional GDP-focused narratives toward wellbeing‑oriented policymaking.

IIASA Study: Economic Gains from Mining Quickly Fade

Researchers found that while industrial mining brings short-term economic boosts, benefits fade once global prices dip—even affecting neighboring regions.

Impact:

    • Highlights ecological-economic vulnerability linked to commodity dependence.
    • Supports policy emphasis on diversified, nature-aligned development pathways instead of extractivism.

Modelling Biodiversity & Pesticide Use Relative to Farm Size

The paper introduces a spatial ecological-economic framework showing small‑to‑mid‑size farms benefit economically from reduced pesticide use combined with habitat restoration, whereas large farms struggle to do so.

Impact:

    • Informs policy design: environmental incentives should be tailored to farm structure.
    • Promotes biodiversity via cost-effective, scale‑specific strategies for pest control and sustainability.

Summary Table

Story Timeline Impact Summary
Tomelilla’s doughnut economics adoption July 17, 2025 Local innovation in wellbeing economy, global inspiration
Hutley op‑ed: environment as economic net benefit July 17, 2025 Reframes ecological values as economic strengths; bolsters climate policy
UK Planning Bill “nature levy” controversy April 2025 Catalyzed advocacy for stronger nature protections in development policy
ISEE call for ecological macroeconomics modeling June–July 2025 Advances integrated modelling for post‑growth and fair‑transition policy
IIASA mining-economic study July 28, 2025 Underscores risk of resource dependence; advocates sustainable diversification
Farm‑scale biodiversity model May 2025 Builds scale‑aware agri‑environment policy nexus for biodiversity gains

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