Choose Local: April: Move Your Money

Move Your Money: 

2025 Campaign Planning Resources 

 

Move Your Money partners.

About the Move Your Money Campaign

From April 1 to April 30, our Move Your Money campaign works to increase investment in locally owned businesses and deposits at community banks and credit unions. Together, we urge our communities to take positive action and boost the ripple effects our neighborhoods, towns, and cities receive when we move more of our dollars from Wall Street to Main Street. 

Some Quick Details

• • Move Your Money Month is April.
  • Find downloadable logos and images here.
    • People First’s Instagram Stickers
    • Canva Templates:
      • Blog Banner
      • Instagram Square
      • Why Bank Local, Invest Local Square
  • View and download our press release template.
  • View social media examples.
  • Add these hashtags to your posts: #banklocal #investlocal #moveyourmoney.

• Anyone anywhere can get involved.

Amplifying Our Work and Sharing Inspiration

We strive to amplify all local, statewide, national, and international networks’ efforts to promote Move Your Money: Bank Local, Invest Local during the month of April. See below for examples of campaigns and information about banking locally. 

 

TOPIC	RESOURCES
Current/Past Move Your Money Campaign Pages	Move Your Money – People First Economy (MI) Pledge Move Your Money – Local Return (RI) Move Your Money – Small Biz Survival (OK) Move Your Money — Local First Arizona Survey Video Move Your Money – Cambridge Local First (MA) Survey Article Invest in Alaska | BuyAlaska Move Your Money | TLC Monadnock (NH) Move Your Money Video (2009) RESOURCES & FAQ – Move Your Money Project
Why Bank Local?	National Campaign Videos Connect with Target Audience Top 5 Reasons to Choose a Community Bank or Credit Union LocalEcon Q6 Mighty Deposits Find a bank for you | Mighty Deposits Find a credit union for you | Mighty Deposits Bank Black Find your bank’s balance sheet Research a Credit Union Why You Should Bank Locally by BankBound The Importance of Banking Local by Barwick Bank Community Bank Local by AMIBA CFPB Research Shows Banks’ Deep Dependence on Overdraft Fees by Consumer Financial Protection Bureau
Advocacy	ILSR Responds to the CFPB’s Proposed Guardrails for Digital Banking Tlaib, AOC Revive Public Banking Act to Take on Wall Street Legislation by State – Public Banking Institute Banking for the People
Community Wealth Building	The Democracy Collaborative https://communitydeskchicago.org/what-we-do/civ-join/ Introduction to Opportunity Main Street
Public Banks	Public Banking Institute Local Groups by State – Public Banking Institute https://californiapublicbankingalliance.org/wp-content/uploads/2022/01/Digital-CPBA-Resource-Booklet-2022.pdf Public Banking Around the World: A Comparative Survey of Seven Models | Vance Center Public Bank NYC This Is a Dollar Resources | Public Bank NYC 150+ NY Groups Back Public Banking Bill to Declare ‘Independence From Wall Street’ Philadelphia Bill Would Establish First Ever Municipal Public Bank Entity
Community Banks	Community Banks: Number by State and Asset Size How to find a community bank: 3 steps to pick the local bank for you | Mighty Deposits Small Business Facts: Spotlight on Community Bank Lending What’s happening to community banks? – NH Business Review
Community Banking Month	ICBA Celebrates Community Banking Month (2023) Community Banking Month Resources Big Banks vs Small Banks – Benefits of Banking Locally Community Bankers Association of GA (2024) Community Banking Week (April 2 – 8, 2023) Community Banking Month | ICBSD (2023)
Invest in Our Planet	Earth Day 2023 Saving (for) the Planet | Project Drawdown Why Bank for Good Climate – Center for Community Investment Make My Money Matter https://makemymoneymatter.co.uk/lumberjack/ Bank.Green Banking on Climate Chaos Sustainable banks in the U.S: what they are and a list of eco-friendly options | Mighty Deposits Green Liberty Notes & Bonds – CT Green Bank | Accelerating Green Energy Adoption in CT About Us | Raise Green
Beyond Banking/More Than A Bank	Scholarship for Working Moms – Savings Bank of Walpole Walden Mutual Bank (New England & NY)
Loyalty Programs and Local Currency	Local Frequency Video from Live Local (WA) Localight Berkshares Buoy Local® (Maine)
Rotating Savings and Credit Associations	The Banker Ladies (2021) It’s time to make way for the Banker Ladies | Alumni & Friends
Retirement	Just Futures https://justfutures.com/equitable-retirement-webinar/
Investing	The Main Street Journal Ithaca Exchange Community Investment Funds Handbook & Toolkit The ABCs of Local Investing Webinar Recording Local Investing with Michael Shuman IEN’s Focus Areas Revalue Investing April is National Financial Literacy Month! Is That a Good Thing? Maryland Neighborhood Exchange – Community Wealth Builders Local Investing Trust-Based Philanthropy
Directories	Bank Locally NCUA’s Credit Union Locator Our Data | BankLocal (shows all banks but provides local impact report; last updated 2019) CDFI Locator | OFN Local First (MI) Cambridge Local First Find a Bank Certified B Corp Banks State Chartered Banks, Credit Unions & Trust Companies | New Hampshire Banking Department
Research	Report: Fewer Small Businesses are Receiving Federal Relief Loans in States Dominated by Big Banks – Institute for Local Self-Reliance Banking – Institute for Local Self-Reliance Bank of America’s in Fossil Fuel Expansion and the Violation of Human Rights