INSIGHTS
We don’t do “that” anymore!
America’s public media system is stuck in a time warp — built for a world that no longer exists.
Back then…
When the Corporation for Public Broadcasting (CPB) was founded in 1967, there was:
- ❌ No internet
- ❌ No YouTube
- ❌ No MP3s or MP4s
- ❌ No smartphones
- ❌ No TikTok, file sharing, livestreams, or global DIY distribution
NPR, PBS, and local community stations were born in the age of vinyl and rabbit ears — and many still operate like it’s 1975.
The old model
- Broadcast licenses → transmit radio/TV signals
- Federal subsidies + pledge drives → fund operations
- Audience = passive receivers
All built for one-to-many media when the internet has made everyone a node.
The new reality
Welcome to media in motion:
- Creators self-distribute across platforms
- Real-time news spreads peer-to-peer
- Audiences expect participation, not programming
- Livestreams, podcasts, and video-on-demand rule attention
It’s horse and buggy vs the electric car, and too much of public media is still shoveling hay.
Why it matters
| Then | Now |
|---|---|
| Top-down | Peer-to-peer |
| Static schedules | On-demand, everywhere |
| Centralized stations | Decentralized communities |
| Annual pledge drives | Micro-giving, crowdfunding, subscriptions |
We can’t build the future with our minds in the past. Yet too much of public media clings to legacy systems, dated org charts, and siloed content.
What’s being lost
- Entire generations under 40 have no relationship with public radio or TV
- Community voices, diverse stories, and local impact are drowned out by outdated delivery
- Opportunity for global collaboration, multilingual content, and co-creation is missed
Public media could be a participatory ecosystem — but instead, it’s often a museum exhibit of what media used to be.
What’s next
✅ Shift from broadcast to networked ecosystems
✅ Enable community-owned media nodes
✅ Train creators in digital-first storytelling
✅ Embrace open-source, global collaboration
✅ Reimagine the CPB as a commons infrastructure, not a broadcast subsidy
Bottom line
We don’t do that anymore.
Public media must evolve—or become irrelevant. This is not business as usual. It’s time to flip the script—before the last station fades to static.